Miva Merchant is a popular and easy-to-use storefront management application. Using Miva Merchant, you can create a storefront, populate a catalog of products, calculate shipping charges, perform real-time payment transactions over the Internet, and much more.
Miva Merchant allows a single central administrator to maintain multiple stores, or to delegate specific store functions to sub-administrators. The software is organized as a series of modules that can be customized without changing the core system. Developers can use the browser-based interface to build stores or get "under the hood" with complete access to the underlying source codes written in XML-based Miva Script. Merchants manage their stores with a user friendly browser-based interface.
The following is a partial list of Miva Merchant’s features:
Modular Architecture. Miva Merchant’s architecture is specifically designed so that developers and resellers can implement their own customized modules around a common API. Once a module is developed, pushbutton registration automatically integrates it into the main Miva Merchant system. Modules can also be registered with Miva Corp. for automatic promotion to all Miva Merchant licensees and prospects—a great free service for developers, resellers, and merchants. Advanced users and third party vendors can build modules in Miva Script to add functionality to the system.
Existing Site Integration. Developers who have already built sites in HTML can simply hyperlink directly into the Miva Merchant system. All of the Storefront functionality such as product lookup, category presentation, shopping basket, and order forms can be accessed as components of existing HTML based Web sites.
Security. All sensitive data can be encrypted with SSL prior to transmission including order information both during the customer ordering process and subsequently during order processing. Multiple layers of login permissions allow a centralized manager the ability to grant store level permissions to different developers and merchants.
Upselling. The Upsale system in Miva Merchant allows you to make a special offer, for a single product, to a shopper at the time of checkout. You can maintain a list of products, each of which will be offered for sale to the customer at a special price under a certain set of conditions. The upsell products are offered in sequence to each successive shopper when certain thresholds are met.
Modules. Miva Merchant can be extended by installing snap-in enhancement modules. Once installed by the Mall Administrator, the modules are available to Store Managers as part of the menu hierarchy.